
A recent article in the Wall Street Journal discusses a new “shoe-share” program between Westin Hotels & Resorts and New Balance which offers running shoes and workout apparel to guests at all 174 Westin hotels and resorts worldwide. Some travelers may never get past the “ick factor” of wearing communal shoes, but Westin sources explain that the process of sanitizing shoes and clothes is identical to washing sheets and towels. Furthermore, shoe inserts are replaced between users to maximize comfort and cleanliness.
A previous Westin survey reported that 72% of its guests utilized the fitness center at some point during their stay. If offering free workout attire to the remaining visitors entices even 5% of them to get to the gym, the project should be considered a success (at least from a health perspective).
For travelers trying to save space in their carry-on bags, Westin’s new program could be an appealing option. Pack only your trip essentials and grab workout gear at the front desk. Happy Gym-ing!
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